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Over the course of this series, we’ll cover things like:

• What a lead magnet is and isn't
• The key concepts to lead magnets that position your freebie as the ultimate solution   
• The 4 different kinds of doubt your lead magnet MUST address and overcome 
• Why adding value isn't enough to translate into sales 
• The 4 angles ALL highly effective lead magnets take 
• Copywriting hacks you need to use that leave your audience craving more (even if your a shit copywriter)
• How to build landing pages that convert at 30% right out the gate ​